http://arhg.disqus.com/Search and Affiliate inspired chat from a digital marketer.enMon, 19 Oct 2009 05:11:50 -0000http://blog.arhg.net/2009/10/hmvcurzon-wimbledon-and-affiliate.html#comment-20401634<p>I worked for HMV for 4 years whilst at University before moving into the SEO world, and found that their digital strategy wasn't always that joined up, as well as being frequently behind the times.</p><p>I even tried to join their digital team when I had graduated, but every department I applied for at the time said that I needed to apply elsewhere - I gave up and got a job elsewhere.</p><p>From my experience, I would suggest that its likely different departments at head office are doing each of these different things... and as a result, aren't giving a thought on how they could be joined up to be more powerful than they are individually.</p><p>I think its admirable that they are trying these new things - most of their competition on the high street is dead or dying, and I still have a lot of friends in an assortment of managerial roles in the company around the country - in stores and at head office, so by diversifying, they will all hopefully still have a prominent role to play in the future of the company.</p><p>However, I really think that their digital strategy needs to be joined up a lot more than it is, and has been over the last few years, to get the returns from the web that they are wanting to see.</p>Peter HandleyMon, 19 Oct 2009 05:11:50 -0000http://blog.arhg.net/2009/10/hmvcurzon-wimbledon-and-affiliate.html#comment-20401435<p>Hi Glen, good to see you around on the blog again :)</p>Andrew GirdwoodMon, 19 Oct 2009 05:04:29 -0000http://blog.arhg.net/2009/10/hmvcurzon-wimbledon-and-affiliate.html#comment-20401168<p>Thanks for this write-up Andrew. Not too keen on the name (how do I even pronounce that?) but definitely think it is a unique idea. Will it get me going back into HMV stores? Possibly. </p>Glen AllsoppMon, 19 Oct 2009 04:53:01 -0000