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It's the smart-arse retort that will land you in trouble / lose you a contract. That's also what they're hoping for.
Personally, I feel it's better if somebody has to ask a question even if it's regarding a relatively obvious subject which you feel they should already be able to comprehend. that this is a good thing as it shows they are listening and attempting to understand. If they are scribbling down your jargon in the hope that a cheeky Google later will save their ignorance then that's deplorable.
As to not being a smart-arse; I think this a challenge all agencies face on a daily basis! I hope I do okay...